Engaging Customers on Social Media

May 13, 2016

If you don’t have a social media marketing plan … man, you’re missing out.

It’s pretty simple – it’s where your customers are.

It doesn’t matter what business you’re in.

I’d like to think most people are beyond the “social media is just a fad” thing by now.

But just having a presence on social media is not enough – you have to truly embrace it to reap the rewards.

I enjoyed reading Anna Johansson’s article posted on huffingtonpost.com.

Customer service is one of the biggest benefits of social media.

You can reach out to customers in ways that traditional marketing simply can’t.

Johansson talks about crisis management. Businesses can take a negative and turn it into a positive. If a customer criticizes our business, you can respond rapidly and publicly. You can kill ‘em with kindness in a way that takes a negative comment and turn it into a positive experience that could very well drive future engagement.

And social media analytics are very powerful. You get access to a ton of information (sometimes too much) in real time. It helps you keep your marketing plan on course as you continuously get feedback.

I think another huge plus of marketing your business on social media is the casual nature of the message. It’s a much less intrusive way to get your message across. But this can be tricky. You have to be careful to craft your message in a way that’s not a “hard sell”.

At any rate, the upside of marketing on social media far outweighs any risks.

So, stop being antisocial, there’s a good chance you’ll build a loyal, engaged customer base by putting forth a little effort.